“This investment will help to complete development of the Software as a Service (SaaS) platform and to present the first product intended for assessing the efficiency of websites' visual content”, says Kamilė Jokubaitė, a co-founder of Attention Insights.
Attention Insight's system enables marketing managers and mass media channels to look at design through the eyes of a consumer. Analysis of the results gives insights about consumers’ attention in terms of noticed and overlooked design objects, and assists in making objective decisions. The platform uses deep learning technology and eye-movement-tracking research data.
TGS Baltic Partner Dalia Tamašauskaitė-Žilienė and Associate Attorney Julija Skardžiūtė advised the client on all transaction-related issues.
KŪB Koinvesticinis Fondas collaborates with with private venture capital funds and groups of business angels to invest in Lithuanian start-ups. The fund takes part in the governance of investees as a silent investor. Its goal is to develop the Lithuanian venture capital market, to foster new participants on the venture capital market, and to provide more access to capital for promising new Lithuanian companies that have limited possibilities to tap business financing instruments offered by banks.