TGS Baltic assisted the marketing and advertising technology industry investor – venture capital fund BlackSheep Ventures / BlackSheep MadTech Fund with its planned EUR 2 million investment into a disruptive geospatial advertising platform developer “Roibox” SIA.
TGS Baltic assisted the marketing and advertising technology industry investor – venture capital fund BlackSheep Ventures / BlackSheep MadTech Fund with its planned EUR 2 million investment into “Roibox” SIA - the developer of a unique software as a service (SaaS) platform aimed at improving campaign performance by connecting top advertising platforms with geospatial data analytics. This innovative approach of “Roibox” SIA allows brands to automatically identify and solve numerous previously unfixable mismatches in campaigns, by analysing performance data and targeted territories based on geography.
About BlackSheep Ventures / BlackSheep MadTech Fund
BlackSheep Ventures is the first European Venture Capital firm specializing in MadTech: marketing and advertising technology powered by AI, Big Data, and Automation. BlackSheep wants to provide a competent investment solution in an area that will strongly benefit from the advanced rules platform provided by the EU for the entire industry. BlackSheep is founded and guided by Digital Ecosystem innovators, serial entrepreneurs, and managers of the marketing industry. You can find more information via: https://blacksheep.ventures/
About “Roibox “SIA
Roibox is a SaaS platform focused on location data. Its unique solution allows brands to create a geo-diagnostic survey of their marketing funnel, and directly fix all the mismatches found, improving the advertising campaign performance by up to 30% and saving the marketing team time. The core of the platform is its Grid Technology™, which holds 100 thousand data points per square kilometre, using 1st party data, campaign data, and socio-economic data, and is directly plugged onto the advertising platforms (Google Ads, Meta, etc). You can find more information via: https://www.roibox.com/
TGS Baltic partner Andra Rubene and associates Anna Vaivade and Kaspars Treilibs provided BlackSheep MadTech Fund with the necessary legal assistance to enable the transaction.
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