TGS Baltic advised the Estonian Museum Association on developing the Museum Card service

18.04.2023 TGS Baltic advised the Estonian Museum Association on developing the Museum Card service

On 11 April 2023, the foundation Muuseumikaart began operating, providing culture enthusiasts with a simpler way to visit various museums located in Estonia. Purchasers of the innovative Museum Card can visit over 100 museums and 500 exhibitions an unlimited number of times within a year.

TGS Baltic advised the initiative throughout the entire development process. In the initial stage, corporate law specialists Maris Vutt and Sander Kärson advised the client on choosing the most appropriate association form for providing the service and on establishing it. “It was very exciting to be part of such an innovative and culture-supporting initiative, which will certainly contribute to making it easier and more convenient for interested people to visit museums in Estonia. The entire TGS Baltic team was able to focus on ensuring that all stages of the service work properly on the legal level as well,” said Vutt. Expert Sergei Jegorov advised the foundation on tax matters, and Triinu Järviste on competition law.

In the later stage of product development, TGS Baltic senior associate Silvia Urgas advised the client on various intellectual property issues. Our experts, senior associates Mari-Liis Orav and Liisa Levandi, helped the client solve issues related to data protection law and advised on the development of the privacy policy and together with senior associate Maris Alt, the terms of use.

Kert Kask, a member of the management board of the foundation Muuseumikaart, said that he highly appreciates TGS Baltic’s dedicated and solution-oriented team. “When launching the service, the Museum Card often faced the question of how to fit all the different parts together, as among their more than 100 museums, there are diverse organisations ranging from commercial enterprises and state authorities to museums and the relationships between the main museum and its branches. I am very pleased that TGS experts delved into the essence of the service to provide a substantive and functional solution,” added Kask.

More information concerning the Museum Card can be found here: