The seller UP Invest is an Estonian-based investment company focusing on investments in healthcare, media, consumer brands, real estate and cleantech.
The buyer Apax Partners is a leading global private equity advisory firm. Over its more than 40-year history, Apax Partners has raised and advised funds with aggregate commitments of c.$50 billion. The Apax Funds invest in companies across four global sectors of Tech & Telco, Services, Healthcare and Consumer. These funds provide long-term equity financing to build and strengthen world-class companies.
Baltic Classifieds Group is a portfolio of leading online classified advertising platforms in the Baltics, operating such websites as Autoplius.lt, Aruodas.lt, Skelbiu.lt, CVBankas.lt, KV.ee, City24.ee, City24.lv, Osta.ee and Soov.ee.