TGS Baltic represented the shareholders of NoriuNoriuNoriu in the sale of their shares to Laisvalaikio dovanos group

10.11.2020 TGS Baltic represented the shareholders of NoriuNoriuNoriu in the sale of their shares to Laisvalaikio dovanos group

We have represented shareholders of one of the largest Baltic hotel services portals NoriuNoriuNoriu in the sale of 90% if the shares in UAB NoriuNoriuNoriu to UAB Disrupta. UAB Disrupta operates under the brand Emoti Group and owns the largest Baltic online gift platform Laisvalaikio dovanos.

Upon conclusion of the transaction, the total turnover of the new group of portals Emoti Group is over EUR 24 million, which makes the group firmly established as a leader in five markets – Lithuania, Latvia, Estonia, Poland and Finland. The group plans to end the year with 60 branded stores in the said countries.

The main objectives of the new merged company group are geographical development and the development of inbound tourism, as well as a wider range of services offered to customers on both the platforms.

TGS Baltic partner Aurimas Pauliukevičius and senior associate Indrė Vickaitė-Liatukė represented shareholders of NoriuNoriuNoriu in the sale of 90% of shares in UAB NoriuNoriuNoriu and advised on all legal issues in this transaction.

Laisvalaikio dovanos is an online shop, operating since 2006, which was the first in Lithuania to sell gifts of experience and is a market leader offering exclusive services.

NoriuNoriuNoriu is one of the largest Baltic hotel and SPA booking portals, offering hotel bookings and entertainment centre tickets.