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TGS Baltic advised KŪB Koinvesticinis fondas which, together with the Lithuanian network of business agents LitBAN and venture capital fund Open Circle Capital, invested EUR 200,000 into the artificial intelligence start-up Attention Insight, developing a product intended for mass media.
“This investment will help to complete development of the Software as a Service (SaaS) platform and to present the first product intended for assessing the efficiency of the websites visual content”, Kamilė Jokubaitė, a co-founder of Attention Insight, says.
Attention Insight system enables marketing managers and mass media channels to look at the design by the eyes of a consumer. The analysis of the results gives insights about the distribution of the consumer’s attention, noticed and overlooked design objects and assists in making objective decisions. The platform uses deep learning technology and eye movement tracking research data.
Partner Dalia Tamašauskaitė–Žilienė and Associate Attorney at Law Julija Skardžiūtė at TGS Baltic advised the client on all transaction-related issues.
KŪB Koinvesticinis fondas, along with private venture capital funds and groups of business angels, invest into private Lithuanian companies that start a business (start-ups) and develop their business. The fund takes part in the governance of the investees as a silent investor. Its goal is to develop the Lithuanian venture capital market, to foster new participants of the venture capital market and to provide more access to capital for new promising Lithuanian companies, having limited possibilities to tap business financing instruments offered by banks.
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